HOC

HOC is a perfume brand that transcends the boundaries of community and self-identification in the post-globalized world. In an era where personal choices define our affiliations, HOC creates fragrances that evoke shared memories and collective experiences. Drawing inspiration from the concept of olfactory reminiscences, each fragrance serves as a universal mood board, connecting individuals across communities through the power of scent. HOC’s perfumes tell the intimate stories of their perfumers, fostering a sense of unity and belonging that goes beyond societal divisions.