Hoc - London 5:00Pm

5:00 PM by HOC is a sophisticated fragrance for both women and men, designed to capture the essence of the golden hour—the transition from the day’s energy to the evening’s elegance. Launched in 2019, this scent reflects the warmth, relaxation, and anticipation that define this special time of day.

Created by the talented perfumer Vincent Schaller, 5:00 PM unfolds with a harmonious blend of rich, comforting, and subtly sensual notes. As the sun begins to set, the fragrance evolves, offering a balance of warmth and depth, evoking the feeling of unwinding after a long day with a moment of indulgence.

5:00 PM is perfect for those who appreciate elegant and inviting scents—a fragrance that transitions effortlessly from afternoon sophistication to evening allure. Whether worn casually or for a special occasion, it lingers with a refined and memorable presence, making it an ideal signature scent.

Top notes: Bergamote, Lemon, Green Cardamon, English Clove.
Middle notes: White Tea, Green Tea, Jasmin Tea Petals, Peppermint, Sticky Toffee Pudding.
Base notes: Rice Pudding Vanilla, British Fudge, Amber Wood, Sandalwood, White Musks.