Maison Francis Kurkdjian - 724

724 by Maison Francis Kurkdjian represents a modern addition to the realm of unisex fragrances, embodying the brand's forward-thinking approach to scent that transcends traditional gender boundaries. As a new fragrance, launched in 2022, it showcases the innovative spirit of the maison, further cemented by the creative genius of Francis Kurkdjian, a perfumer renowned for his ability to craft olfactory experiences that resonate deeply with a contemporary audience.

The name "724" itself is intriguing and evokes a sense of mystery and universality. It suggests a concept of timelessness or a reference to the continuous cycle of day and night, perhaps aiming to capture the essence of a scent that can be worn at any hour, embodying the dynamism and fluidity of modern life. This fragrance is positioned to appeal to both women and men, offering a versatile and sophisticated scent profile that adapts to the individuality of the wearer, reflecting Maison Francis Kurkdjian's commitment to creating perfumes that celebrate personal expression and the blurring of traditional olfactory genres.

Given Francis Kurkdjian's reputation for meticulous craftsmanship and innovative composition, one can anticipate that 724 is built around a harmonious blend of notes that challenge and redefine conventional scent structures. While specific details about the olfactory profile of 724 are not provided, Kurkdjian's penchant for combining unexpected elements suggests a fragrance that could explore fresh, clean notes reminiscent of urban landscapes or the serene purity of natural elements, crafted to evoke a sense of clarity, energy, and balance.

The use of high-quality ingredients and a nuanced layering of notes is a hallmark of Kurkdjian's creations, indicating that 724 may incorporate a sophisticated mix of aromatic, citrus, woody, or even subtly floral components. These elements are likely balanced in a way that creates a seamless and evolving scent experience, one that captivates and lingers, inviting wearers to explore the depth and breadth of the fragrance over time.

Since its launch in 2022, 724 has added a contemporary chapter to Maison Francis Kurkdjian's olfactory narrative, reflecting the changing landscape of perfume where the focus is increasingly on the art of perfumery as a form of personal and artistic expression. The fragrance's appeal lies not only in its scent but also in its embodiment of modern ideals—versatility, inclusivity, and the celebration of the individual.

In essence, 724 by Maison Francis Kurkdjian is more than just a fragrance; it is an olfactory statement that speaks to the zeitgeist, offering a scent that is both reflective of the times and timeless in its appeal. Through 724, Francis Kurkdjian invites wearers to embark on a sensory journey that transcends the ordinary, offering a glimpse into the future of perfumery where the boundaries are as fluid as the fragrance itself.

Top notes : Aldehydes and Calabrian bergamot

Middle notes : Egyptian Jasmine, Mock Orange and Sweet Pea

Base notes : White Musk and Sandalwood.