Room 1015

ROOM 1015, founded by Michael Partouche, aka 'Dr. Mike,' is a fragrance brand born from the fusion of counterculture ideals and diverse artistic influences. A musician and trained pharmacist, Partouche uses fragrance as a medium of expression. ROOM 1015 symbolizes rebellion, drawing inspiration from music, alternative philosophies, and spiritual movements. Named after the infamous hotel room in Rock 'n' Roll history, the brand captures the essence of punk, artificial paradises, the sexual revolution, and transcendental meditation, offering an olfactory manifesto of freedom and nostalgia.