Obvious

Obvious believes in embracing authenticity and returning to nature, moving away from superficiality and ostentatious displays. For David Frossard, perfume represents a sophisticated connection to the essence of ourselves and the world around us. It’s a simple pleasure that evokes deep emotions and transcends our relationship with the world. Rather than a disguise, perfume acts as a revealing totem, offering a subtle yet profound expression of who we are, both individually and in connection with others.