Collection: The House of Oud

The CEO of CFF, Italy's youngest and most prominent fragrance house, blends their engineering background with a passion for art. They founded The House of Oud to explore beauty, raw materials, and storytelling. Their latest venture, THoO, merges diverse styles, painting, and art to expand their creative horizons. Believing that passion combined with expertise leads to excellence, they are inspired by Pearl S. Buck's quote: "The secret of joy in work is contained in one word—excellence."